Glossary Of Research Techniques

Glossary Of Key Research Terms

 

 

Primary Research-

This is the collection of data that doesn’t already exist. For example: it can include questionnaires, interviews, observations and surveys.

 

The advantages are that you can be very specific in the research results you want. For example: If you needed to know how popular TV soaps are amongst teenager, you could tailor questionnaires, interviews etc…

Specifically do this.

 

The disadvantages are that it can be time consuming can involve a lot of work.

 

 

Secondary Research-

 

This is the collection of research/data that already exists.

 

It can include facts and figures that other people have researched.

 

An advantage is that the information is already there for you to use. A disadvantage is you need to double check how reliable to source is.

Quantitive Research-

Quantitive research can be shown as a set of numbers, displayed as charts and graphs and can be measured.

 

Qualititive Research-

Helps find out the way people feel. Responses and personal and can’t really be measured.

Questionaire-
They are a primary source of research and are given to a certain amount of people for them to fill out and answer and give back.



Focus Groups-
when a group is secleted based on who they are e.g. gender, nationality and age to ask questions and discuss about their product and get feedback on the good and bad things on their product.



Interveiws- interveiws are conducted on a one to one basis. They are a form of primary research as you can tailor the questions specifcally to your needs. they can be more in depth than a questionnaire because you are able to ensure the participants has fully understood the question asked of them