Glossary Of Key Research Terms
Primary Research-
This is the collection of data that doesn’t already exist.
For example: it can include questionnaires, interviews, observations and
surveys.
The advantages are that you can be very specific in the
research results you want. For example: If you needed to know how popular TV
soaps are amongst teenager, you could tailor questionnaires, interviews etc…
Specifically do this.
The disadvantages are that it can be time consuming can
involve a lot of work.
Secondary Research-
This is the collection of research/data that already exists.
It can include facts and figures that other people have
researched.
An advantage is that the information is already there for
you to use. A disadvantage is you need to double check how reliable to source
is.
Quantitive Research-
Quantitive research can be shown as a set of numbers,
displayed as charts and graphs and can be measured.
Qualititive Research-
Helps find out the way people feel. Responses and personal
and can’t really be measured. Questionaire-
They are a primary source of research and are given to a certain amount of people for them to fill out and answer and give back.
Focus Groups-
when a group is secleted based on who they are e.g. gender, nationality and age to ask questions and discuss about their product and get feedback on the good and bad things on their product.
Interveiws- interveiws are conducted on a one to one basis. They are a form of primary research as you can tailor the questions specifcally to your needs. they can be more in depth than a questionnaire because you are able to ensure the participants has fully understood the question asked of them
